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The illusion of control explains why choosing your own lottery numbers or casting your own hexagram makes a random result feel more trustworthy.
Apophenia explains why the brain sees faces in clouds, repeating numbers and patterns in random data, plus where the line to delusion lies.
Psychology explains why we read random streaks as good or bad luck, and how the basketball hot hand debate pushed researchers to revise an old conclusion.
Online fortune telling can be harmless fun, but scams steal money and personal data. Warning signs include fear tactics and upfront transfer demands.
Prices ending in 8, 88 or 168 may attract buyers. Research on superstition and price clustering shows lucky numbers can work as a pricing tool.
Illusory correlation is the brain seeing a link between two events when none exists, because rare and striking events grab attention and stick in memory.
