How Much Is a Pretty License Plate Worth: Plate Auctions and the Value of Belief in Numbers
Hồng Kông license plate auction data shows number 8 sells higher and number 4 lower. That price gap measures belief and status signaling, not luck.
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How Having a Dragon Year Baby Affects the Mother: Zodiac Belief as a Natural Experiment in Economics
Economists use Dragon year birth timing to measure how a first child affects mothers' employment, and what that timing reveals about ethnic identity.
Why Prices So Often End in 8: How Sellers Use Lucky Numbers in Pricing
Prices ending in 8, 88 or 168 may attract buyers. Research on superstition and price clustering shows lucky numbers can work as a pricing tool.
Online Fortune Telling: Where Entertainment Ends and Scams Begin, and the Lines That Make Viewers Pay
Online fortune telling can be harmless fun, but scams steal money and personal data. Warning signs include fear tactics and upfront transfer demands.
Saying you don't believe yet still observing taboos: why 'abstaining brings good fortune' persists even among the highly educated
Many people know a taboo has no scientific basis yet still follow it. Psychology calls this acquiescence, a mechanism that reconciles intuition and reason.
Why traders go to Bà Chúa Xứ to 'borrow fortune': an anthropological view of Sam Mountain pilgrimage
Philip Taylor links the Sam Mountain pilgrimage boom to the Đổi Mới market economy, where traders borrow fortune from Bà Chúa Xứ as sacred capital.
Do Investors Who Favor the Number 8 Earn More? Evidence from Stock Exchanges
Evidence from Taiwan's futures exchange and IPO data shows that choosing prices and tickers by lucky numbers comes with lower returns.
Star-Offering Rituals for Averting Misfortune: Why Do Hanoians Attend, and What Do They Believe?
Hanoi field research shows sao giai han attendees span many ages and jobs, drawn by belief in inauspicious stars and peace of mind.
Does Marrying on a 'Lucky' Day Make a Marriage Last: Dutch Marriage Data and Low-Transaction Days in Singapore
Dutch research links weddings on special dates to an 18 to 36 percent higher divorce risk, mostly from couples' traits, not the date.
Does Friday the 13th Make Stocks Fall, and Do Vietnamese Have Similar "Bad Days"?
Friday the 13th stock studies give conflicting results, and any effect is tiny. Vietnamese lunar bad days have not been studied the same way.
Does the 2026 Bính Ngọ Year Make People Avoid Having Children: Lessons from Japan in 1966
Japan's 1966 Bính Ngọ year saw births fall about 15% on a belief that girls born then harmed husbands. Vietnam's 2026 data gap remains.
Do 'compatible' zodiac signs marry more durably? Swedish population data answer
Swedish population register data from 1968 to 2001 show couples with 'compatible' zodiac signs neither marry more nor divorce less.
Đồ Sơn Buffalo Fighting Festival: Origins, Rituals and Modern Controversies
Đồ Sơn buffalo fighting festival in Hải Phòng: its origins, rituals and the modern controversies over commercialization, betting and accidents.
The "ngu mai" (communal sleeping) custom in courtship and marriage of the Tho people in Nghệ An
The "ngu mai" custom of the Tho people in Nghệ An lets young men and women talk overnight at festivals, strictly governed by customary law before marriage.
Does the Year of the Dragon Increase Births in Vietnam? Zodiac Belief and Its Traces in Birth Data
Zodiac beliefs may shape birth numbers in Vietnam and East Asia, with larger cohorts in good years and Dragon and Tiger year shifts.
Do Children Born in an 'Auspicious' Year Study Better? When Parents' Beliefs Make the Prediction Come True
Studies in mainland China, Taiwan, Hồng Kông and Asian-American communities find Dragon-year children score slightly higher.
Does Learning Astrology Make People More Certain About Themselves? Astrology as Self-Affirmation in Times of Crisis
Astrology students in a small 1998 study grew more certain about themselves, while psychology and German students did not.
Traditional Vietnamese Funerals: Cultural Significance and Common Forms
Explore the deep cultural significance of traditional Vietnamese funerals, common burial forms, and trends of change in modern society.
Why Hanoi Apartment Buyers Consult Feng Shui: Research on Spiritual Security When Buying a Home
Trương Thị Thúy Hà's 2016 study found Hanoi apartment buyers consult feng shui when choosing and arranging a home, seeking spiritual security.
Rain Praying Ceremony of the Cơ Ho Cil People by Lang Biang Mountain
The Nho Dong rain praying ceremony of the Cơ Ho Cil people near Lang Biang Mountain asks Yang for favorable weather and abundant harvests.
Where Does Burned Joss Paper Go: The Logic of Exchange with Spirits and Why Paper Offerings Grow with Income
Joss paper is a symbolic exchange between the living and ancestors or spirits, covering its origins, len dong rituals and Buddhist critiques.
Cap Sac Ceremony of the Dao People: The Most Sacred Coming-of-Age Ritual in a Man's Life
The Cap Sac ceremony of the Dao Dau Bang people in Lai Châu marks a man's coming of age, with strict trials and the conferring of a secret am name.
Tet worship rituals in northern Vietnam from the 23rd of the 12th lunar month to the vang ma burning rite: sequence, offerings and meaning
Northern Vietnamese Tet worship runs from seeing off the Kitchen Gods on the 23rd of the 12th lunar month to welcoming ancestors and the vang ma burning rite.
The Hmong 'Bride Pulling' Custom: Origins, Cultural Significance, and Adjustments to Preserve a Traditional Beauty
The Hmong 'kéo vợ' custom began to legitimize marriages facing family opposition, yet is often confused with kidnapping or child marriage.
Autumn Keo Pagoda Festival in Hưng Yên: Zen Master Không Lộ, boat racing, palanquin procession and festival schedule
The Autumn Keo Pagoda Festival in Hưng Yên honors Zen Master Dương Không Lộ with palanquin processions, the frog dance and boat racing.