Why Prices So Often End in 8: How Sellers Use Lucky Numbers in Pricing
Prices ending in 8, 88 or 168 may attract buyers. Research on superstition and price clustering shows lucky numbers can work as a pricing tool.
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What Is Trùng Tang, and Why Do Vietnamese Choose the Hour of Coffining and Avoid Certain Burial Days: Funerals Seen from Anthropology
Trùng tang, the hour of coffining and avoided burial days are folk beliefs from Bắc Kỳ; anthropology reads them as easing unease when someone dies.
Does the Year of the Dragon Increase Births in Vietnam? Zodiac Belief and Its Traces in Birth Data
Zodiac beliefs may shape birth numbers in Vietnam and East Asia, with larger cohorts in good years and Dragon and Tiger year shifts.
Online Fortune Telling: Where Entertainment Ends and Scams Begin, and the Lines That Make Viewers Pay
Online fortune telling can be harmless fun, but scams steal money and personal data. Warning signs include fear tactics and upfront transfer demands.
What Is the Year-Opening Bud-Picking Custom and Why Has It Shifted to Receiving Lộc?
Year-opening bud picking is the Vietnamese custom of taking a small green branch from a temple for luck. Today many ask for lộc or buy salt instead.
Choosing departure dates, blessing a new vehicle, hanging safety amulets: how do Vietnamese seek road safety through spirituality?
Vietnamese travellers use departure dates, vehicle blessings and safety amulets to manage risk on uncertain roads, an anthropologist finds.
Why Drawing Your Own Hexagram or Picking Your Own Numbers Feels More Trustworthy: The Illusion of Control
The illusion of control explains why choosing your own lottery numbers or casting your own hexagram makes a random result feel more trustworthy.
What Does Mercury Retrograde Mean and How Does It Affect Us
Discover the astronomical and astrological meaning of Mercury retrograde, its frequency, and its common effects on communication and daily life.
What to Consult After Being Dumped: Tarot, Compatibility Reading, or Nothing at All, and the Questions No Card Can Answer for You
After a breakup, tarot can help name your feelings and review the relationship, but it cannot say whether your ex will return.
How Human Design, MBTI and Numerology Differ, and Why They Are Often Sold as a Bundle
Human Design, MBTI and numerology differ in origin and method, yet they are often bundled because all three promise to answer the same question: who am I?
The First-Foot Custom at Lunar New Year: Origins, How Old Vietnamese Chose the First Visitor, and How the Custom Is Changing
First-footing is an old Vietnamese Tet custom: the first person to enter a home after midnight is believed to carry the year's fortune.
Do 'lucky' house numbers and floor numbers raise property prices? Evidence from real estate market research
Studies in Vancouver, Auckland, Singapore, Hồng Kông and Russia show buyers pay more or less for house and floor numbers.
Ancestor Worship of Vietnamese People: Origins, Norms, and What Has Changed
Ancestor worship is a long-standing Vietnamese custom, a moral standard, and a key part of spiritual life, with altars, death anniversaries, and Tet rituals.
Star Worship and Misfortune Resolution at the Start of the Year: Origins, Cultural Significance, and a Buddhist Perspective
Vietnamese star worship and misfortune resolution (dâng sao giải hạn) at lunar new year: its Taoist origins, cultural meaning, and a Buddhist view.