Lễ khai trương (opening ceremony)

Culture and belief A record of custom.

About this rite: when it is held and for whom

Also called: Khai trương đầu năm, Mở hàng, Cúng mở hàng đầu năm, Khai trương hồng phát

According to old belief, a shop or workshop stands on land governed by the Thổ thần (Earth God), so when opening for business the owner sets out an offering to present to the deities and asks for trade to go smoothly. At the start of the year, many places choose a day to reopen for business and also perform this ceremony.

When
The day of opening a new shop, company, or workshop; the day of reopening for business after Tết
For whom
Quan Đương niên Hành khiển (the presiding officer deity of the year), Thành hoàng bản cảnh (the village tutelary deity of the locality), Ngũ phương Ngũ thổ (the Five Directions and Five Earths), Long mạch (the dragon vein), Tài thần (God of Wealth), Táo quân (Kitchen Gods), Thổ địa (Earth God); tiền chủ (former owner), hậu chủ (later owner)

Prayer text for the opening of a shop

  • Used across Vietnam
  • Folk practice

The prayer below is kept in Vietnamese, the language it is read aloud in during the rite.

Fill in before the rite

Your name and address appear in the prayer below and are kept on this device only.

Your regional custom

Showing the version used across Vietnam.

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Other texts for Lễ khai trương (opening ceremony)

Versions by region, by tradition and for each part of the rite.

Offerings and how the rite is done

As commonly practised and recorded by the sources. Each family and each region may do it differently.

Used across Vietnam, Folk practice

When
The day of opening a new shop or company; or the day of reopening for business after Tết, with the day and hour chosen in advance
Where the offerings are set
In front of the shop, with the offering tray facing the main door or the large road (according to docungtamlinh.com.vn); if also invoking the Quan Hành khiển, an additional altar is set up outdoors (according to vankhan.vn)
Who makes the offering
The shop owner, the director

Offerings

OfferingQuantityNotes
Incense, flowersRequired
Fruit, phẩm oản (steamed rice cakes)Thế giới và Việt Nam newspaper: at least 5 kinds of fruit
Vàng mã (votive paper)
Betel leaves and areca nuts
Cakes and candies
Savory offering tray: xôi (steamed sticky rice), chicken, rice, soupOptional. vankhan.vn: "if you have it, prepare a savory feast; if not, incense, flowers, and fruit offerings"
Bộ tam sên (the three offerings): boiled pork, eggs, boiled shrimp or crabAccording to Thế giới và Việt Nam newspaper, docungtamlinh.com.vn
Roast suckling pig or boiled chicken
Salt, rice1 plate of each
Water, tea, xôi (steamed sticky rice)3 cups of each
Đèn cầy (candles)2 sticks

Steps

  1. Set out the offering tray, offer a cup of water
  2. Light three or five incense sticks, bow three times, read the prayer text
  3. When the incense has burned about two thirds, bow in thanks, burn votive paper, scatter rice and salt
  4. Invite someone to make the first purchase to open the business

Things to avoid

  • On the opening day, by custom avoid sweeping rubbish outward, avoid breaking things, avoid quarreling (according to docungtamlinh.com.vn)

Used across Vietnam, Buddhist

When
The opening day at the start of the year
Where the offerings are set
The incense table is placed in the middle of the company's or house's frontage, facing outward
Who makes the offering
The head of the household or the head of the company

Offerings

OfferingQuantityNotes
Flower vase1 vaseplaced on the right
A plate of five-colored fruit1 plateplaced on the left
Incense, lamps
Teapot and cups1 pot, 5 cups
Chè (sweet soup)5 cups
xôi (steamed sticky rice)5 plates
Tray of rice, cakes, candied fruit1 tray
Rice and salt1 plate
Plain rice porridge1 bowl

Steps

  1. Light 3 incense sticks, hold both hands up level with the forehead, and pray
  2. Pour tea 3 times, each time reciting one title and bowing once
  3. Read the dedication of merit

More about Lễ khai trương (opening ceremony)

Nhật Nguyệt articles on the rite, the custom and how to prepare.

The wording is kept exactly as published by the source. The dotted italic words are blanks for you to fill in.

Sources

  • Văn khấn lễ khai trương cửa hàng (vankhan.vn)
  • Bài cúng khai trương (docungtamlinh.com.vn)
  • Văn khấn lễ khai trương cửa hàng (tuvi.vn)
  • Văn khấn khai trương (baoquocte.vn)
  • Văn khấn lễ động thổ hoặc khánh thành nhà ở, cửa hàng cửa hiệu (vankhan.vn)

Part of the open dataset Types of Vietnamese offering rites and Vietnamese offering procedures, licensed CC BY 4.0.

More prayer textsDeath anniversaries, Tết, the home, business, life-cycle rites and regional rites.