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Knowledge articles (31)

Tet and seasonal rites

Choosing an opening day for the Đinh Mùi 2027 Lunar New Year: where the custom comes from and what people weigh up

Where the custom of choosing a Lunar New Year opening day comes from, and what Vietnamese people weigh up when picking a date, preparing offerings and starting business.

Folk taboos

Folk taboos when opening a business: What you need to know

Explore common folk taboos when opening a business in Vietnam, from choosing auspicious dates, avoiding the ghost month to opening rituals, giving you a balanced view between belief and business reality.

Life-cycle rites

Mo Muong in Funerals: The Mo Verses That Guide the Muong People Back to Their Ancestors

Discover the role of Mo Muong in funerals, the mo verses that guide the souls of the Muong people to Muong Troi, along with the cultural values and challenges of preserving this heritage.

Folk belief

Mo Muong and the Epic 'Đẻ đất đẻ nước' - A Folk Encyclopedia

Discover Mo Muong, the intangible cultural heritage of the Muong people, through the lens of the epic 'Đẻ đất đẻ nước' - a monumental folk encyclopedia of history, beliefs, and the community's philosophy of life.

Historical figures

Huyen Tran Princess Temple Festival - The Pioneer of the Southern Expansion

Discover the Huyen Tran Princess Temple Festival: a historical figure who expanded the southern frontier, its cultural significance, traditional rituals, and spiritual values at a national historical site.

Tet and seasonal rites

How to Worship and Visit Ancestral Graves During Thanh Minh (Qingming) Festival

Detailed guide on preparing offerings, performing rituals, and visiting ancestral graves during Thanh Minh, with safety notes and respect for regional differences.

Tet and seasonal rites

Ramưwan Festival: The fasting month and grave-visiting ceremony of the Cham Bani

The Ramưwan festival of the Cham Bani people is an occasion for grave-visiting, ancestral worship, and a month-long period of fasting, expressing filial piety and reverence for one's roots.

Numerology

Life Path Number 22: The Master Builder Who Turns Big Dreams into Reality

Discover Life Path Number 22, the most powerful master number in numerology: grand vision, the ability to build lasting things, ideal careers, and its challenges.

Historical figures

Ky Yen Festival at Thoai Ngoc Hau Communal House in An Giang: A Cultural Beauty Commemorating the Pioneer

Explore the Ky Yen festival at Thoai Ngoc Hau communal house in An Giang: traditional rituals, historical values, and cultural significance in commemorating the merits of a Nguyen dynasty mandarin who pioneered the southern region.

Historical figures

The Death Anniversary of Le Thanh Hau Nguyen Huu Canh: The Pioneer of Southern Vietnam and the Journey from Folk Ritual to National Heritage

Discover the death anniversary ceremony of Le Thanh Hau Nguyen Huu Canh, a ritual honoring the pioneer of Southern Vietnam, recognized as a National Intangible Cultural Heritage in 2025.

Psychology

The 1948 Forer Experiment: A Whole Class Received the Same Personality Description and Everyone Felt It Was Accurate, Plus How to Test It Yourself in Ten Minutes

In 1948, Bertram Forer gave 39 students the identical personality description taken from an astrology book, and the class still rated it highly accurate.

Feng shui

Feng Shui for Retail Stores , Basic Principles

Discover basic feng shui principles for retail stores: location, orientation, furniture layout, lighting, colors, and remedies to attract wealth and positive energy.

Folk belief

Ông Địa and Thần Tài: The Earth God and God of Wealth in Household Worship

Ông Địa (Earth God) and Thần Tài (God of Wealth) are the most commonly co-worshipped household deities in Vietnam. Learn their origins, meaning, altar arrangement, and why shopkeepers revere them.

Life-cycle rites

How to perform a proper opening ceremony offering for shops and companies

A practical step-by-step guide from preparing offerings, arranging the tray to the sequence of rituals for a shop or company opening ceremony, with safety notes.

Folk belief

Quan The Am Festival at Ngu Hanh Son - Da Nang's largest Buddhist festival

Discover the Quan The Am Festival at Ngu Hanh Son: its origin from a natural stalactite statue, distinctive rituals, and value as national intangible cultural heritage.

Traditional festivals

Huong Pagoda Festival: Vietnam's Longest Spring Pilgrimage

Discover the Huong Pagoda Festival, Vietnam's longest spring pilgrimage. Learn about its origins, rituals, pilgrimage route, and new developments in festival organization.

Historical figures

Do Temple Festival honoring 8 Ly Dynasty kings in Bac Ninh

Discover the Do Temple Festival, honoring 8 Ly Dynasty kings, with palanquin processions, the Edict on Moving the Capital, and unique cultural activities, held annually on the 15th day of the third lunar month in Bac Ninh.

Ancestor worship

Hung Kings Worship - Intangible Cultural Heritage of Humanity

Explore the Hung Kings Worship, recognized by UNESCO as an intangible cultural heritage, through the lens of history, culture, and the spiritual life of the Vietnamese people.

Historical figures

Le Loi - Le Thai To: The Lam Son Uprising and Lam Kinh Festival

Explore the 10-year Lam Son uprising led by Le Loi, from the Lũng Nhai Oath to the victory of 1428, along with the significance of the Lam Kinh Festival in today's cultural and spiritual life.

Traditional festivals

The Whale Worship Belief and Nghinh Ong Festival of Coastal Fishermen

Explore the whale worship belief of Vietnamese fishermen, from its origins, burial rituals, taboos to the typical Nghinh Ong festivals in Nghe An, Can Tho and other coastal regions.

Historical figures

Chu Van An (born 1292): The Teacher of All Generations and the Temple on Phoenix Mountain

Explore the life, career and character of Chu Van An, the greatest teacher in Vietnamese educational history, along with the architecture and spiritual value of his temple on Phoenix Mountain, Hai Duong.

Astrology

The 3rd House , Communication in Astrology: Meaning and Influence

Explore the meaning of the 3rd House in astrology: communication, learning, siblings, short trips. Discover how planets and zodiac signs influence your thinking and connection with the world.

Traditional festivals

Giong Festival (Hanoi) , UNESCO Intangible Cultural Heritage

Discover Giong Festival at Soc Temple and Phu Dong Temple, Hanoi: its origins, unique rituals, historical values, and the journey to become UNESCO Intangible Cultural Heritage of Humanity.

Traditional crafts

Van Thang Agarwood Carving Village in Khanh Hoa

Discover Van Thang agarwood carving village (Van Ninh, Khanh Hoa): over 100 years old, home to master artisans crafting ornamental agarwood, bracelets, incense, and essential oil, now emerging as a unique community tourism destination.

Traditional festivals

Yen Tu Festival (Quang Ninh): A Journey to the Buddha's Land and the Meaning of Truc Lam Buddhism

Explore the Yen Tu Spring Festival, the heart of Truc Lam Buddhism founded by Emperor-Buddha Tran Nhan Tong, along with its unique rituals and profound spiritual-cultural values.

Tet and seasonal rites

First-footing for the 2027 Year of the Goat: how to choose an age, and why every household ends up with a different list

A practical guide to choosing a first-footer for Lunar New Year 2027: how to read the trine and six-harmony groups, pick auspicious hours, and prepare at home.

Traditional festivals

Hoi Lim: The Largest Quan Ho Festival in the Kinh Bac Region

Hoi Lim is the largest traditional festival of Bac Ninh Quan Ho folk singing, held on the 13th day of the first lunar month annually at Lim Hill, Tien Du, Bac Ninh. In 2025, Hoi Lim was included in the National Intangible Cultural Heritage List.

Traditional festivals

Huong Pagoda Festival (Hanoi) , distinctive features and how to attend

Discover the distinctive features of Huong Pagoda Festival: the pilgrimage journey through Yen Stream, the cave pagoda complex and offering rituals. A detailed guide on timing, transportation and tips for a complete visit.

Historical figures

Trang Trinh Nguyen Binh Khiem (1491-1585): Cultural Celebrity and the Heritage of Vinh Bao Temple

Explore the life, career, and philosophy of Trang Trinh Nguyen Binh Khiem, along with the historical, cultural, and architectural values of the special national relic complex in Vinh Bao, Hai Phong.

Historical figures

The Trung Sisters (Trung Trac, Trung Nhi): The 40 AD Uprising and Hat Mon Temple

Explore the Trung Sisters' uprising of 40 AD, its causes, course, and great historical significance. Learn about Hat Mon Temple, the main worship site, and the cultural and architectural values of this special national relic.

Tet and seasonal rites

Ramưwan Festival (Month of Fasting and Contemplation) of the Cham Bàni Community: A Cultural Beauty Toward the Roots

Discover the Ramưwan Festival, the traditional New Year of the Cham Bàni community in Ninh Thuận, with its rituals of grave visiting, ancestral offerings, and a humanistic month of fasting and contemplation.