Why Prices So Often End in 8: How Sellers Use Lucky Numbers in Pricing
Prices ending in 8, 88 or 168 may attract buyers. Research on superstition and price clustering shows lucky numbers can work as a pricing tool.
Results for "pricing"
How Much Is a Pretty License Plate Worth: Plate Auctions and the Value of Belief in Numbers
Hồng Kông license plate auction data shows number 8 sells higher and number 4 lower. That price gap measures belief and status signaling, not luck.
Do 'lucky' house numbers and floor numbers raise property prices? Evidence from real estate market research
Studies in Vancouver, Auckland, Singapore, Hồng Kông and Russia show buyers pay more or less for house and floor numbers.
Do Investors Who Favor the Number 8 Earn More? Evidence from Stock Exchanges
Evidence from Taiwan's futures exchange and IPO data shows that choosing prices and tickers by lucky numbers comes with lower returns.
Borrowing an Age to Build a House: the Custom, and Where It Must Stop
What age-borrowing means before building a house in Vietnam, how the stand-in is chosen, the five customary steps, and why the symbolic sale is ritual only.
Why Hanoi Apartment Buyers Consult Feng Shui: Research on Spiritual Security When Buying a Home
Trương Thị Thúy Hà's 2016 study found Hanoi apartment buyers consult feng shui when choosing and arranging a home, seeking spiritual security.
Does Friday the 13th Make Stocks Fall, and Do Vietnamese Have Similar "Bad Days"?
Friday the 13th stock studies give conflicting results, and any effect is tiny. Vietnamese lunar bad days have not been studied the same way.
Đào Nhật Tân and Hanoi's Tet Flower Market: What Makes Them Special? Peach Varieties, Growing Craft, and the Tet Peach Tradition
Đào Nhật Tân is prized for its thick-petaled đào bích and đào phai. Learn the varieties, Nhật Tân growing craft, and Hanoi's Tet peach tradition.
Tarot Five of Swords: Symbolism and In-Depth Meaning
Explore the symbolism and in-depth meaning of the Five of Swords Tarot card: conflict, defeat, hollow victory, and the path to healing.
Tay Ethnic Wedding Customs: From Proposal Ceremony to Matrilocal Residence
Tay weddings move through proposal, engagement, Tet visit and the wedding, with the matrilocal custom of a bride staying with her mother until pregnancy.
Muong Ethnic Wedding Customs
Explore the unique wedding customs of the Muong people in Thanh Hóa: from elopement and ancestor worship to bride-price negotiations and wedding day taboos.
Cham Wedding Customs in Southern Vietnam: Rituals, Meanings, and Transformations
Cham weddings in Southern Vietnam follow Islam through proposal and days of ceremony, with matchmakers, betel offerings, bride price and Quran recitation.
Why Drawing Your Own Hexagram or Picking Your Own Numbers Feels More Trustworthy: The Illusion of Control
The illusion of control explains why choosing your own lottery numbers or casting your own hexagram makes a random result feel more trustworthy.
Online Fortune Telling: Where Entertainment Ends and Scams Begin, and the Lines That Make Viewers Pay
Online fortune telling can be harmless fun, but scams steal money and personal data. Warning signs include fear tactics and upfront transfer demands.
Chợ Viềng on the Night of the 7th of Tết: Buying Luck, and How Chợ Viềng Chùa Differs from Chợ Viềng Phủ
Chợ Viềng opens on the night of the 7th into the 8th of the first lunar month (12 Feb 2027). How Chợ Viềng Chùa and Chợ Viềng Phủ differ, and what is sold.
Huong Pagoda Festival (Hanoi): distinctive features and how to attend
Discover the distinctive features of Huong Pagoda Festival: the pilgrimage journey through Yen Stream, the cave pagoda complex and offering rituals.
Why young people seek fortune tellers: pressure, uncertainty and the psychology of the Barnum effect
Young people turn to fortune telling, tarot or astrology amid study and work pressure and uncertainty about the future, not from full belief in the occult.
Business Losses: What Vietnamese People Traditionally Did (Worshipping the God of Wealth, Rechecking the Opening Date, Rituals to Resolve Bad Luck) and What to Do Before Turning to Spirituality
When business failed, older Vietnamese worshipped the God of Wealth and Earth God, rechecked the opening date, and held rituals to resolve bad luck.
Why young people turn to Tarot after a relationship crisis: what they are really looking for is an answer or a place to put their questions
After a relationship crisis, young people often turn to Tarot not just for a prediction, but for a safe place to ask questions and name what they feel.
What Is Cưới Chạy Tang, Why the Rushed Wedding, and What Did People of the Past Think of This Custom?
Cưới chạy tang is a rushed wedding before the funeral announcement, squeezed into one or two days because mourning would force postponement.
The Hmong 'Bride Pulling' Custom: Origins, Cultural Significance, and Adjustments to Preserve a Traditional Beauty
The Hmong 'kéo vợ' custom began to legitimize marriages facing family opposition, yet is often confused with kidnapping or child marriage.
The Wealth Spouse Line in Lục Hào: Money, Wife, and How to Read It When Asking About Fortune or Marriage
In Lục Hào, the Wealth Spouse line is the line overcome by the palace element, standing for money, goods, prices and employees, and the wife when a man asks.
Đồ Sơn Buffalo Fighting Festival: Origins, Rituals and Modern Controversies
Đồ Sơn buffalo fighting festival in Hải Phòng: its origins, rituals and the modern controversies over commercialization, betting and accidents.
Tarot Cannot Replace Psychotherapy: The Boundary Between a Hobby and a Problem That Needs a Professional, Plus Signs You Should See a Doctor
Tarot is a self-reflection tool, not psychotherapy. This analysis covers the safe boundary, signs of misuse, and when to see a mental health professional.
Gemstones for Aries: Meaning and How to Choose
Discover the feng shui meaning of gemstones for Aries and how to choose stones that match your destiny, enhancing positive energy.
Why Humans See Patterns Where None Exist: From Faces in Clouds to Repeating Numbers in Life
Apophenia explains why the brain sees faces in clouds, repeating numbers and patterns in random data, plus where the line to delusion lies.
Vietnamese Women's Day 20/10: origin and meaning
Vietnamese Women's Day on October 20 marks the 1930 founding of the Vietnam Anti-Imperialist Women's Union, a date that honors Vietnamese women each year.
Comparing Traditional Wedding Customs Across Three Regions of Vietnam
Wedding customs in Northern, Central and Southern Vietnam differ in offerings and rituals, from young rice cakes to betel leaves and areca nuts.
Capricorn Zodiac Healing Crystals: Meanings and How to Choose
Capricorn healing crystals: meanings of Citrine, Tiger's Eye, Clear Quartz and Jade, plus how to choose stones by the Five Elements for focus and luck.
Why Southerners Avoid Bananas on Tet: The Mekong Delta's Five-Fruit Tray
In the Mekong Delta, bananas are avoided on Tet because 'chuoi' sounds like 'chui', or to plunge. The five-fruit tray instead follows 'Cầu Vừa Đủ Xài'.
Unique Wedding Date Selection Customs of the Dao People in Tuyên Quang
The Dao people in Tuyên Quang see wedding date selection as vital for marital happiness, matching ages by yin-yang and five elements.
How do the different lines of Vietnamese Tet paintings differ in technique and subject matter?
How Hàng Trống, Kim Hoàng, làng Sình and Đông Hồ Tet paintings differ in printing technique, paper, colours and subjects, and where each craft stands.
What is Ẩn Phụ?
The Minor Arcana is the 56 cards left after the 22 Major Arcana. Four suits, Wands, Cups, Swords and Pentacles, cover everyday events.
La Ha People: Residence, Language, Worship Customs and Main Festivals
The La Ha people live in Yên Bái and Sơn La, with a 2019 population of 10,157. Their housing, marriage and worship customs are covered here.
The unique "courtship firewood" custom in Giẻ Triêng weddings
The Giẻ Triêng in Kon Tum have a custom where girls prepare 100 to 300 bundles of courtship firewood as dowry, a measure of character and skill.
Wedding Customs of the Thai People (Sơn La)
The wedding customs of the Black Thai in Sơn La include free courtship, a trial groom service, and the Tằng cẩu hair-bunning rite.
Feng Shui Crystals for Libra - Meaning and How to Choose
Discover feng shui crystals suitable for Libra, the meaning of each type, and how to choose them based on the five elements to enhance positive energy.
Gemstones for Cancer Zodiac Sign: Meaning and How to Choose
Discover gemstones suitable for the Cancer zodiac sign, their meanings, and how to choose stones based on the five elements to enhance positive energy.
Unique Wedding Customs of the Red Dao People (Tả Phìn, Sa Pa)
Red Dao weddings in Tả Phìn, Sa Pa, have the bride walk to the groom's house alone, with days of rituals and a horn and drum team.
Nguyễn Đức Tài
Chairman of the Board of Directors of Mobile World Investment Corporation, founder of the Thế Giới Di Động retail chain.