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Does the Barnum effect work with Eastern astrology?

Yes. Research by Rogers and Soule in 2009 in the Journal of Cross-Cultural Psychology showed that the Barnum effect appears in both Westerners and Chinese people, with different levels of acceptance depending on the astrology source assigned. This mechanism does not depend on the specific astrological content, so it applies similarly to descriptions based on the zodiac animals or on the Five Elements destiny.

From the article “Does the Barnum Effect Work on Eastern Horoscopes? A Comparative Experiment with Westerners and Chinese Participants”

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