The God of Wealth in a Market Economy: Why the God of Wealth Day Keeps Drawing Bigger Crowds
Worship of Thần Tài has Chinese roots but surged with Vietnam's market economy. Researchers show traders are the main group seeking gods of fortune.
Results for "traders"
Why traders go to Bà Chúa Xứ to 'borrow fortune': an anthropological view of Sam Mountain pilgrimage
Philip Taylor links the Sam Mountain pilgrimage boom to the Đổi Mới market economy, where traders borrow fortune from Bà Chúa Xứ as sacred capital.
Culture of the Mekong Delta: river life, floating markets and festivals of the Cửu Long River Delta
Mekong Delta culture grew from reclaiming southern lands and life along its rivers and canals, with floating markets and over 1,230 festivals.
How Does Worshipping Thần Tài at a Company or Shop Differ from at Home?
At shops and at home, Thần Tài shares a low shrine near the door with Ông Địa; shops make offerings every morning on opening. Origins and open debates.
How Korean Mudang and Vietnamese Spirit Mediumship Differ and Overlap
Comparing the kut rite of Korean mudang with Vietnamese hau dong: practitioners, clients, music, dress, and how both adapted to the market economy.
Ông Địa and Thần Tài: The Earth God and God of Wealth in Household Worship
Ông Địa and Thần Tài are the household deities most often worshipped together in Vietnam. Their origins, meaning, and altar placement.
Where Does the New Year Pen-Opening Custom Come From and What Should You Write? Origin, Practice, and Today's Pen-Opening Ceremonies
Khai bút, the Vietnamese custom of writing the first words of the new year: its legend of teacher Chu Văn An, when people do it, and what to write.
Do Directors Aged 49 to 53 Invest Less? The Tuoi Han Belief and Business Decisions in Vietnamese Firms
A 2024 study of Vietnamese firms links lower fixed asset investment to directors aged 49 to 53, the tuoi han years. The effect is larger in small firms.
Worshipping the God of Wealth on the 10th Day of the First Lunar Month: Origins and How to Prepare the Offering Tray
The 10th day of the first lunar month is when many Vietnamese, especially in the South, worship the God of Wealth to pray for a good year.
The 11th Đà Lạt Flower Festival 2026: "Đà Lạt, a Harmony of Flowers and Music", running from December 19 to 31, opening at Lâm Viên Square
The 11th Đà Lạt Flower Festival 2026 runs December 19 to 31 under the theme "Đà Lạt, a Harmony of Flowers and Music", opening at Lâm Viên Square.
Business Losses: What Vietnamese People Traditionally Did (Worshipping the God of Wealth, Rechecking the Opening Date, Rituals to Resolve Bad Luck) and What to Do Before Turning to Spirituality
When business failed, older Vietnamese worshipped the God of Wealth and Earth God, rechecked the opening date, and held rituals to resolve bad luck.
The Rước cộ Bà Chợ Được Festival: Who Is Bà Chợ Được and How Does the Festival Unfold Around the 11th Day of the First Lunar Month?
The Rước cộ Bà Chợ Được Festival honours Bà at her shrine in Phước Ấm hamlet, Thăng An commune, Đà Nẵng, around the 11th day of the first lunar month.
How does the first-visitor custom differ between the North, Huế and the South of Vietnam?
Xông đất, xông nhà and đạp đất are one new-year custom. Books on the North, Huế and the South differ on its name, lộc-picking and the vào khem wait.
Tet Markets of Three Regions: What the Year-End Market Sells and Why People Go to the Tet Market?
Tết markets in the North, Centre and South: what the year-end markets sell and why people go, from old accounts and present-day reports.
Saigon Tet: flower markets, flower street and the Tet customs of Saigon people
Tết in Sài Gòn: the Nguyễn Huệ flower market from 1960 and flower street from 2004, the flower boats of Bình Đông wharf, and how families keep Tết.
How Does Tet Jam Differ Across the Three Regions of Vietnam?
Tết preserves across Vietnam: lotus-seed and kumquat mứt in Hà Nội, Kim Long ginger mứt in Huế, bánh tổ in Quảng, coconut mứt in the South.
Đằng Xà, Bạch Hổ, Huyền Vũ in Lục Hào: Their Nuances When Landing on a Line and How to Start the Six Beasts by Day Stem
Đằng Xà, Bạch Hổ and Huyền Vũ are three of the six beasts in Lục Hào, started by the day stem. Each spirit's nuance is analysed, and none decides fortune.
Red River Delta Culture: Village Life, Communal Houses, Pagodas and Worship Traditions in the Northern Delta
Red River Delta culture centres on village life, communal houses, pagodas, village gates and worship. A close look at Đường Lâm, Phù Lưu and Phúc Xá.
Tet Flower Villages of Sa Đéc, Cái Mơn, Mỹ Tho and An Nhơn: What They Grow and How They Prepare
What the Tet flower villages of Sa Đéc, Cái Mơn, Mỹ Tho and An Nhơn grow, when apricot leaves are stripped, and why Sa Đéc grows on racks.
What Is Am Trach and How Does Grave Feng Shui Differ from Duong Trach: Choosing the Huyen, Minh Duong, and Thuy Khau of a Grave, and How Far Vietnam's Cai Tang Custom Relates to Feng Shui
Am Trach is grave feng shui, judged by huyen, minh duong and thuy khau, unlike Duong Trach for the living. It covers Phạm Đình Hổ's view and cai tang.
Tô Hoài
Author of Dế Mèn phiêu lưu ký, writer, journalist with a career spanning more than 60 years
Things to avoid and practical notes for Vietnamese offering rites
132 things to avoid and practical notes for Vietnamese offering rites, across 38 rite types, one sentence per row in three languages with the rite, region, tradition, type and source page addresses. Taken only from reviewed procedure rows; it describes custom according to the sources and prescribes nothing.
Vietnamese offering procedures
407 rows of offering procedures: each row is how one rite is performed in one region within one tradition, with timing, place of offering, officiant, offerings with catalogue codes, order of steps, things to avoid and practical notes, plus the addresses of the source pages or the titles of source books. Where sources disagree is recorded in the ghi_chu column.
Vietnamese offering prayers (văn cúng)
456 prayers, orations, petitions and repentance verses in use, in print and online in Vietnam, one text per row with its rite type, part of the rite, region, tradition, text family, variants and fill-in slots. The wording is kept in Vietnamese as the source gives it; 348 texts carry the name and address of the source page, 108 are collected texts whose source is not named.