The God of Wealth in a Market Economy: Why the God of Wealth Day Keeps Drawing Bigger Crowds
Worship of Thần Tài has Chinese roots but surged with Vietnam's market economy. Researchers show traders are the main group seeking gods of fortune.
Results for "market economy"
Does the market economy cause folk beliefs to decline?
No. Evidence from many studies shows that folk beliefs flourish precisely when the market economy expands. What changes is the function of the beliefs: from praying for peace and harvests to praying for capital and business opportunities.
From the article “Why traders go to Bà Chúa Xứ to 'borrow fortune': an anthropological view of Sam Mountain pilgrimage”
How Korean Mudang and Vietnamese Spirit Mediumship Differ and Overlap
Comparing the kut rite of Korean mudang with Vietnamese hau dong: practitioners, clients, music, dress, and how both adapted to the market economy.
Why traders go to Bà Chúa Xứ to 'borrow fortune': an anthropological view of Sam Mountain pilgrimage
Philip Taylor links the Sam Mountain pilgrimage boom to the Đổi Mới market economy, where traders borrow fortune from Bà Chúa Xứ as sacred capital.
Does modernisation make Vietnamese people less likely to believe in spirits? Why temples, shrines and festivals grew busier after Đổi Mới
Anthropology finds modernisation does not erase spirit belief in Vietnam. Temples and festivals grew busier after Đổi Mới for several overlapping reasons.
How the Word 'Tam Linh' Changed Meaning, and What Researchers Mean by 'Spiritual Tourism'
Vietnam's 'tam linh' shifted from 20th-century dictionary meanings, and researchers now define 'spiritual tourism' through the post-Doi Moi religious market.
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Vạn Phúc silk weaving village in Hà Đông, Hanoi, holds over 1,000 years of history and National Intangible Cultural Heritage status.
Vietnam Entrepreneurs' Day (Oct 13): Origin and Meaning
Vietnam Entrepreneurs' Day on October 13 was recognized in 2004, tracing back to Ho Chi Minh's 1945 letter to the industrial and commercial sectors.
The Origins of the Worship of Thần Tài - Ông Địa in Vietnamese Culture
The worship of Thần Tài and Ông Địa in Vietnamese culture blends Chinese influence with ancient Thổ Địa beliefs, tracing a shift from farming to trade.
Culture of the Mekong Delta: river life, floating markets and festivals of the Cửu Long River Delta
Mekong Delta culture grew from reclaiming southern lands and life along its rivers and canals, with floating markets and over 1,230 festivals.
How Much Is a Pretty License Plate Worth: Plate Auctions and the Value of Belief in Numbers
Hồng Kông license plate auction data shows number 8 sells higher and number 4 lower. That price gap measures belief and status signaling, not luck.
The Mong ethnic group (also called Meo, H'Mong): residence, language, worship customs, and main festivals
The Mong ethnic group (Meo, H'Mong) had 1,393,547 people in the 2019 census, including White, Flowered, Red, Black, and Green Mong subgroups.
The Nung People: Where They Live, Their Language, Worship Customs, and Main Festivals
The Nung live mainly in Vietnam's northeastern provinces and speak a Tay-Thai language. Their customs center on ancestor worship and festivals.
Red River Delta Culture: Village Life, Communal Houses, Pagodas and Worship Traditions in the Northern Delta
Red River Delta culture centres on village life, communal houses, pagodas, village gates and worship. A close look at Đường Lâm, Phù Lưu and Phúc Xá.
Vietnam Population Day (Dec 26): Origin and Meaning
Vietnam Population Day on December 26 has been observed since 1997, tied to the country's family planning tradition and population work.
Why some people 'must go to the field': spirit roots (căn đồng) through practitioners' accounts and how anthropologists read them
Practitioners describe căn đồng as a spirit root that forces the trình đồng rite, while anthropologists read it as rebuilding self and social position.
New Rice Festival - The Biggest Annual Celebration of the Xơ Đăng People
The New Rice Festival is when the Xơ Đăng people of the Central Highlands thank the gods and spirits for a bountiful harvest.
Do Directors Aged 49 to 53 Invest Less? The Tuoi Han Belief and Business Decisions in Vietnamese Firms
A 2024 study of Vietnamese firms links lower fixed asset investment to directors aged 49 to 53, the tuoi han years. The effect is larger in small firms.
The Cham People (also called Chàm): Where They Live, Their Language, Worship Customs and Main Festivals
The Cham people (Chàm) speak a Malayo-Polynesian language and live mainly in Ninh Thuận, Bình Thuận and southern provinces, with the Katê festival.
The Sán Chay People (Cao Lan, Sán Chỉ): Residence, Language, Worship Practices and Main Festivals
The Sán Chay people include the Cao Lan and Sán Chỉ groups of northeast Vietnam. Their languages, stilt houses, altars and festivals are covered here.
Saju: Korean Four Pillars Astrology: Origins, Calculation, and Its Place in Korean Life
Saju is Korea's Four Pillars astrology, rooted in Chinese Bazi but with its own interpretive tradition, still used for marriage and career choices.
The Cơ Ho People: Where They Live, Their Language, Worship Customs and Main Festivals
The Cơ Ho live mainly in Lâm Đồng, speak a Mon-Khmer language, follow a matrilineal system and worship Yang and Cha spirits.
Is Mother Goddess Worship a Folk Belief or a Religion? The Debate Among Researchers and the Definition in Vietnam's 2016 Law on Belief and Religion
Vietnam's 2016 Law on Belief and Religion separates belief from religion, yet researchers still debate whether Mother Goddess Worship is a religion.
What Are Vietnamese Customs and Traditions? Definition, Origins, and Representative Practices
Vietnamese customs and traditions are habits and rituals passed down through generations. Here is their definition, origins, and key Tet practices.
Going to the Pagoda at the Start of the Year: What Offerings to Prepare and Which Altar to Worship First?
What to bring to a Vietnamese pagoda at New Year: incense, flowers, fruit and other vegetarian offerings, and which altar to pay respects at first.
Lê Phước Vũ
Chairman of the Board of Directors of Hoa Sen Group
Nguyễn Đăng Quang
Chairman of the Board of Directors of Masan Group
Nguyễn Thị Phương Thảo
Chairwoman of the Board of Directors of Vietjet Air, Chairwoman of Sovico Group
Đoàn Nguyên Đức
Chairman of Hoang Anh Gia Lai Joint Stock Company (Bau Duc)
Mai Kiều Liên
Chairwoman and General Director of Vinamilk (former)