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Researchers such as Malinowski (1925) argue that magic appears in domains that people cannot fully control through technique. Keinan (2002) found that stress increases superstitious behaviour in people with a high need for control. Salemink (2010) broadens the concept of human security to include existential security, in which the pursuit of spiritual security is one form. Nguyễn Đăng Hựu (2016) applies these theoretical frameworks to explain the phenomenon of traffic spirituality in Vietnam as a way of psychologically controlling risk.
From the article “Choosing departure dates, blessing a new vehicle, hanging safety amulets: how do Vietnamese seek road safety through spirituality?”
Vietnamese travellers use departure dates, vehicle blessings and safety amulets to manage risk on uncertain roads, an anthropologist finds.
When business failed, older Vietnamese worshipped the God of Wealth and Earth God, rechecked the opening date, and held rituals to resolve bad luck.
The Enneagram is a nine-type personality system built on core motivations and fears. See how the nine types work and how to identify your own.
Explore the profound meaning of number 7 in Eastern numerology: a symbol of wisdom, contemplation, solitude, and spiritual journey.
Hoa Cái in Zi Wei Dou Shu symbolizes solitude, nobility and wisdom, with roots in Eastern philosophy and a leaning toward spirituality and art.
Choose car color and direction by the Five Elements and your destiny, balancing energy through mutual generation and control to support luck while driving.
Decree 110/2018/ND-CP sets the principles for organising festivals, registration procedures, suspension rights, and the responsibilities of attendees.
Hue funerals are a meticulous ritual system expressing filial piety and sacred farewell, now facing renewal under Decision 2322/QD-UBND to fit urban life.
Discover the meaning, rituals, and sacred moments of the Seal Opening Ceremony at Tran Temple in Nam Định, a beautiful cultural tradition of early spring.
Anxiety and ritual seeking track together in observational data, but experiments that induced lost control have not replicated.
The Huong Pagoda Festival is Northern Vietnam's largest Buddhist festival, tied to the legend of Quan Âm Thị Kính at Hương Tích Cave.
Feng shui for retail stores: choosing location and entrance direction, arranging furniture and airflow, and placing the cashier.
Chợ Viềng opens on the night of the 7th into the 8th of the first lunar month (12 Feb 2027). How Chợ Viềng Chùa and Chợ Viềng Phủ differ, and what is sold.
Where the custom of a Lunar New Year opening day comes from, and what people weigh up when picking a date and preparing offerings.
The Do Temple Festival in Bắc Ninh honors 8 Ly Dynasty kings each year on the 15th day of the third lunar month with palanquin processions.
The Phủ Dầy Festival in Nam Định, held in the third lunar month, honors Saint Mother Liễu Hạnh with Chau Van singing and Hau Dong mediumship.
First-footing is an old Vietnamese Tet custom: the first person to enter a home after midnight is believed to carry the year's fortune.
Choosing a first-foot visitor by age compatibility: folk criteria, offerings, step-by-step practice, common taboos, and the limits to keep in mind.
Bạch Mã Temple in Hanoi guards the East of Thăng Long's Four Guardian Temples and worships Long Đỗ, the city's tutelary god.
Nghinh Ông Lại Sơn Festival falls on the 15th and 16th days of the 10th lunar month at Lăng Ông Nam Hải, Hòn Sơn Island, Kiên Hải, An Giang.
Folk belief is not science, but that does not make it worthless. The right way to read it is as cultural heritage, a symbolic language of community.
Hội Lim is the largest Quan Ho festival in the Kinh Bắc region, held on the 13th day of the first lunar month at Lim Hill, Tiên Du, Bắc Ninh.
