Folk taboos when opening a business: What you need to know
Vietnamese folk taboos for opening a business include choosing auspicious dates, avoiding the ghost month and holding opening rituals.
Results for "shop worship"
Ông Địa and Thần Tài: The Earth God and God of Wealth in Household Worship
Ông Địa and Thần Tài are the household deities most often worshipped together in Vietnam. Their origins, meaning, and altar placement.
How to perform a proper opening ceremony offering for shops and companies
A step-by-step guide to shop and company opening ceremony offerings, from preparing the tray to the ritual sequence, with safety notes.
Tet Markets of Three Regions: What the Year-End Market Sells and Why People Go to the Tet Market?
Tết markets in the North, Centre and South: what the year-end markets sell and why people go, from old accounts and present-day reports.
How Have Hanoians Celebrated Tet from the Early 20th Century to Today?
How did Hanoians celebrate Tết from the early 20th century to today? From Hàng Lược flower market and offering trays to ration coupons and the market now.
How Does Worshipping Thần Tài at a Company or Shop Differ from at Home?
At shops and at home, Thần Tài shares a low shrine near the door with Ông Địa; shops make offerings every morning on opening. Origins and open debates.
How Does Ancestor Worship Differ Across Regions of Vietnam?
Vietnamese ancestor worship varies by region, ethnicity and setting, from the central altar to Cửu huyền thất tổ honored in some southern communal houses.
Worship of Thổ Công and Thổ Địa: Household Land-Guardian Deities
Thổ Công and Thổ Địa guard the land of a Vietnamese home, distinct from the wealth-focused Thần Tài, worshipped as a triad with Thổ Kỳ.
The Origins of the Worship of Thần Tài - Ông Địa in Vietnamese Culture
The worship of Thần Tài and Ông Địa in Vietnamese culture blends Chinese influence with ancient Thổ Địa beliefs, tracing a shift from farming to trade.
Business Losses: What Vietnamese People Traditionally Did (Worshipping the God of Wealth, Rechecking the Opening Date, Rituals to Resolve Bad Luck) and What to Do Before Turning to Spirituality
When business failed, older Vietnamese worshipped the God of Wealth and Earth God, rechecked the opening date, and held rituals to resolve bad luck.
The God of Wealth in a Market Economy: Why the God of Wealth Day Keeps Drawing Bigger Crowds
Worship of Than Tai has Chinese roots but surged with Vietnam's market economy. Researchers show traders are the main group seeking gods of fortune.
Choosing an opening day for the Đinh Mùi 2027 Lunar New Year: where the custom comes from and what people weigh up
Where the custom of a Lunar New Year opening day comes from, and what people weigh up when picking a date and preparing offerings.
From the 1st to the 7th day of Tet, what does each day mean in Vietnam? Customs and significance
Vietnamese Tet customs from day 1 to 7: first-footing, New Year greetings, votive paper burning and khai hạ, with their meanings and regional differences.
How to Arrange the Year-End Tat Nien Offering Tray: A Step-by-Step Guide
A step-by-step guide to preparing offerings and arranging the Year-End Tat Nien tray per Vietnamese customs, with the prayer and key notes.
What 'Elegant Trang An People' Means: Which Eating and Speaking Customs the Folk Verse Describes, and Which Parts Survive Today
What the 'Elegant Trang An People' verse means: the eating and speaking customs it describes, and what survives in Hanoi today.
Year-End Offering in Three Regions: Dates, Offering Trays and Meaning
Cúng tất niên is the year-end offering that thanks the ancestors and sees off the old year: the day, the trays of three regions, the prayer and its meaning.
Death Anniversaries in Central Vietnam: the Hue-Style Tray and the Joint 7th-Month Giỗ in Quảng Nam
How is a death anniversary kept in Central Vietnam? The tiên thường and chính kỵ rites, the joint 7th-month giỗ in Quảng Nam, and Hue dishes on the tray.
What Northern Vietnamese Tet Celebrations Include: Offering Trays, Peach Blossoms and Three Days of Family Reunion
Tết in northern Vietnam: the feast tray, Nhật Tân peach blossom, the Hàng Lược flower market and three days of family reunion, with origins and meaning.
What Are the Life-Cycle Rituals of Vietnamese People?
Vietnamese life-cycle rituals mark birth, coming of age, marriage, death and remembrance, with ceremonies shared by many ethnic groups.
What Does Vietnamese Folk Belief Encompass?
Vietnamese folk belief includes ancestor worship, deity worship, Mother Goddess religion, agricultural beliefs, and rituals of many ethnic groups.
How Does Lunar New Year for the Ethnic Chinese in Cho Lon Differ from Vietnamese Tet?
How Lunar New Year among the Hoa of Chợ Lớn differs from Vietnamese Tết: Kitchen God send-off, offerings, bánh tổ, assembly halls, visiting order.
How do the different lines of Vietnamese Tet paintings differ in technique and subject matter?
How Hàng Trống, Kim Hoàng, làng Sình and Đông Hồ Tet paintings differ in printing technique, paper, colours and subjects, and where each craft stands.
Choosing Year-End Dates: Year-End Gathering, Altar Cleaning, Debt Repayment, and New Year Opening
Year-end dates for the gathering, altar cleaning, debt repayment and New Year opening: lunar calendar principles and flexible use without superstition.
Why young people seek fortune tellers: pressure, uncertainty and the psychology of the Barnum effect
Young people turn to fortune telling, tarot or astrology amid study and work pressure and uncertainty about the future, not from full belief in the occult.
What do the customs of buying salt and carrying water at the start of the year mean?
Buying salt and carrying water at Tết are luck-seeking customs: lucky salt on the first morning in the north, hired carriers bringing water like money.
How Does Tet Jam Differ Across the Three Regions of Vietnam?
Tết preserves across Vietnam: lotus-seed and kumquat mứt in Hà Nội, Kim Long ginger mứt in Huế, bánh tổ in Quảng, coconut mứt in the South.
